ASUS announces ZenFone AR & ZenFone 3 Zoom at CES 2017

The Consumer Electronics Show (CES) 2017 is at full force and ASUS has wasted no time and have announced the new ZenFone AR and the Zenfone 3 Zoom at their Zennovation event. The ZenFone AR aims to be the world’s first Tango and Daydream ready device while the ZenFone 3 Zoom is aimed at camera enthusiasts looking for killer hardware.

ZenFone AR

After months of rumours and speculations, the ZenFone AR has finally been shown off at CES 2017 in Las Vegas. It is the world’s first Project Tango and Daydream ready device. ASUS said they have worked closely with Google to integrate Tango and Daydream into a single device and aim to provide the best experience.

Calling the ZenFone AR a powerful smartphone would be an understatement. It is powered Qualcomm’s Snapdragon 821 processor and 8GB of RAM. It’s the first Android phone with 8GB of RAM and that’s probably more or equal to most of our PCs! The display is a 5.7 inch Super AMOLED QHD (2560×1440), which is perfect for viewing content on VR. ASUS also touts the five-magnet speaker which will make Daydream VR apps, games, media even more immersive and entertaining. The device ships with Android 7.0 Nougat along with ASUS’ custom features and other enhancements.

The ZenFone AR also claims to be thinnest and lightest Tango device. The tracking is handled by ASUS TriCam system which consists of a 23MP main camera, a motion-tracking camera, and a depth-sensing camera.

ZenFone 3 Zoom

Another reveal by ASUS was an addition and successor in the ZenFone Zoom line of smartphones. The ZenFone 3 Zoom aims to be the go-to device for photography enthusiasts looking for the best camera available.  Under the hood, it is powered by a Snapdragon 625, with the RAM configuration varying with the storage configuration, similar to previous ZenFone devices. The main focus of this device is the camera, with a dual-sensor setup of 12MP, one with 25mm wide angle lens and another with 59mm lens. The sensors can be instantly switched ,with the 59mm sensor providing a 2.3X optical zoom. The front facing camera is rated at 13MP.

The phone comes with a 5.5 inch FHD (1920×1080) AMOLED display and is protected by Corning’s Gorilla Glass 5. The software is a bit of a letdown as it will ship with Android 6.0 Marshmallow, instead of the latest Android Nougat. In the battery compartment, the ZenFone 3 Zoom impresses up with a whopping 5000mAh capacity. ASUS claims that this can provide 42 days of standby time and even 6.4 hours of continuous 4K video recording. Similar to other ZenFone devices, it can also be used as power bank if necessary.

The ZenFone 3 Zoom will be available in February 2017. The ZenFone AR is slated to launch in Q2 2017. Prices are yet to be announced.

What did you think of ASUS’ Zennovation Press Conference? Are you excited for their new lineup of devices? Let us know in the comment section.