People are always on the lookout for the newest trends because as a marketing firm they need to understand the popularity of items in the global market. This is true of every person in the company, especially their CEO Joel Gross. Because of his success in the SEO market and his comprehensive blog, discussing technology, marketing, and much more, some look to him to learn more about one of the newest trends in technology today: phones that function as remote controls.
Why Use A Phone?
Mobile phones are extremely popular on a global scale, with over 6.8 billion cellphone subscriptions, according to data collected by the International Telecommunications Union. Since cell phone usage is the highest it’s ever been, companies are more pressured than ever to create apps, games, movies, and books that are all compatible with a mobile phone. They are currently rushing to make apps that are relevant to as many people in the world as possible, like TV remote controls.
In fact, one of the things that almost everyone has in the US, is a television set. According to the U.S. census bureau, out of 124 million households, at least 115 million have one, or more, television sets. Imagine the number of remote controls out there!
A Remote Control
TVs in the past weren’t always so easy to control, with multiple remotes for different functions, it wasn’t uncommon to see a coffee table stacked with rectangles full of buttons. Today, every TV has an IR blaster which allows you to control it with a phone. To capitalize on this feature, there are many companies who have created a downloadable app for your phone. It can be difficult to decide on an app, especially when it comes to the plethora available for Androids.
The Best Apps
Anymote Universal Remote, Google Chromecast, and Roku apps are all at the top of the list for many techies, including Joel. Their popularity, in part, stems from their price tag, or lack thereof. These remote apps are also favored due to the large number of streaming services they are compatible with, including Hulu and Netflix. The Anymote Universal Remote is particularly useful, as it also controls AC and heating appliances, video game consoles, smart home equipment, and cameras.
What the Remote Means for Everyone
A phone that acts as a remote control is just a small advancement when you consider the scope of what a phone compatibility can do for your business. Since so many people are on their phones, and over 20% of web searches are conducted on a mobile device, it’s time to consider creating websites, advertisements, and apps that accommodate this rising market trend. Traditional desktop browsing is a thing of the past. Now, all companies must evolve with the technology and forge their way into the mobile phone arena. Don’t lose business because your website is uncomfortable to navigate from a phone, talk to marketing specialists and web developers to discover how they can help your business grow from the computer to the phone, so you can reach the rest of the world.
Author Bio: Rohit Bhargava, an SEO expert at Coalition Technologies, has been actively involved in SEO and Online Marketing industry for over 5 years from website audit, link building, social media and search engine optimization. He is passionate for his work and finds innovative ways of providing excellent results for his clients. When he is not in front of his computer, he enjoys reading, writing, and spending time with family and friends. Connect with Rohit on Google+ and Facebook.