Hands on with the new Zenfone Max ZC550KL

After a recent launch of the Zenfone Max, ASUS has launched yet another powerhouse and calls it the new Zenfone Max ZC550KL. ASUS has launched it’s advanced Zenfone Max ZC550KL in 2GB and 3 GB variants a week ago and I couldn’t wait to get my hands on this device and here is what I felt after using it for a week.

Unboxing

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The box contains a charging cable along with a USB OTG cable that you can use to charge any other device – more on this in the battery section below. The adapter is a 1.5A one which is not really sufficient to charge the 5000 mAh battery quickly so I’d suggest you buy a 2A charger separately if you’re an impatient creature like me.

Zenfone Max Build Quality

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The build of this phone is similar to the other ASUS phones with curvy edges except a metal strip that runs through the perimeter of the phone.

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The interesting part in the build back of the phone has been modified with the introduction of a rough surface which provides grip while holding the phone. This is available in 3 different colors which gives the phone a very good and stylish look.

Camera

The ASUS has been equipped with a 13 Megapixel rear camera and 5 Megapixel front camera featuring Laser Auto Focus technology. The beautification mode works really well and clicks some stunning images with skin and eye enhancement features

User Interface & Touch Screen

The Zenfone has the latest version of Android OS – Android M 6.0.1 and  is powered by a Qualcomm Snapdragon 615 Octa-Core processor.The touch screen quality is good but can be improved since the touch experience might not be the best in the category.

Battery

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This is the major attraction for a buyer who minds charging his phone over and over again. The battery is the USP with five battery modes and two smart switches that users can configure to make their own battery optimization settings and help the battery last even longer. Zenfone Max is packed with a powerful 5000 mAh battery which can last up to 2 days without charging. The lithium-polymer battery, when fully charged, provides 914.4 hours of standby time or 37.5 hours of 3G talk time or 32.5 hours of Wi-Fi web browsing or 72.9 hours of music playback or 22.6 hours of video playback.

The phone can also be used as a “power bank” to charge another phone with the help of the OTG cable. But why would one do that when the Zenfone itself holds good charge? Nevertheless, it is an added feature which cannot be ignored completely.

Pricing

The phone is very much cost-effective. The 2GB variant has been launched at Rs. 9,999 while the 3 GB variant is available at Rs.12,999. The phone can be purchased online or can be bought at one of the ASUS exclusive stores. Not expensive at all , isn’t it ?

Overall , ASUS Zenphone max is an amazing product and the variants are extremely economical. I would definitely recommend it.

Zenfone Max ZC550KL Specification Sheet

Processor

Qualcomm Snapdragon 615 1.5 GHz, Octa-Core

Modem

GSM/GPRS/EDGE; WCDMA/HSPA+/DC-HSPA+; FDD-LTE, DSDS

Peak Data Rate

DC-HSPA+ (DL/UL): 42/5.76 Mbps; LTE CAT4 (DL/UL): 150/50 Mbps

RF Band Support

IN
GSM: 850/900/1800/1900
WCDMA: 1/2/5/8 ; TDD-SCDMA: 34/39
FDD-LTE Band: B1, B3, B5
TD-LTE:  38/39/40/41(2555-2655MHz only)

OS

Android M 6.0.1

Display

5.5″ TFT LED Backlight (Typ 450 nits ) ; 1280 x 720 HD IPS

16:9 , Wide active matrix; Glare type

GFF Touch panel (Directly Bonding): Capacitive touch panel with 10 points multi-touch with 60ms response time

Dimensions

156*77.5*10.55

Weight

202g

Battery Pack & Life

Typ:5000mAh, non-removable polymer battery

Memory

LPDDR3 2GB/3GB

Storage

eMMC 32GB

Micro SD Card Support (Up to 64GB)

Sensor

1. Accelerator
2. E-Compass
3. Proximity
4. Hall sensor
5. Ambient light sensor

WLAN

Integrated 802.11b/g/n; WiFi-Direct

Bluetooth

Bluetooth V 4.0 (EDR + A2DP)

Bluetooth Profile: A2DP + AVRCP + HID + PAN + OPP

FM Radio

Support

GPS

Support GPS, aGPS, Gloness

Interface

Micro USB

Front Camera

5M wide view F2.0 / 85 degree

Main Camera

13M auto focus F2.0/ 75 degree,

Flash LED

Dual Flash Real Tone LED & laser focus(40cm)

Vibrator

Yes

Audio

Codec integrated into PMIC

Microphone

Microphone*2 (one for de-noise)

SIM

Micro SIM*2

Button

Power and Volume Up/Down

Accessories

Standard USB Cable , Adaptor, User Manual, Warranty Card, OTG cable

Color

Black/ Orange/Blue

Adaptor

5W

Features 

Support ─ Power Bank,  ASUS Zenflash, USB flash disk, USB Keyboard, USB mouse.

OTG

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